The Challenge

Turnkey product development of large ultra-thin, smart displays used in cloud based digital advertising applications – including system design, software, FPGA and hardware development for multi-media capabilities.

  • Work with visionaries bent on creating disruptive innovations that change the way we live.
  • Go beyond what others said was technically possible to reach our common goal of delivering successful products when the market needs them.
  • Embrace multiple challenges by constantly innovating to create a unique product that transforms how content is delivered and experienced in the physical world.

Client: Large Advertising / Media Company
Location: New York

The Solution

Orthogone designed an ultra-low-profile, connected, secured, and cost effective, high resolution, multi-media (video & sound) smart display with superior artistic rendering.

The Details

Hardware Design

Electronic design of multiple high-speed, ultra-low profile and high-density Printed Circuit Board (PCB), including:.

  • Hardware and mechanical design concept and architecture
  • Ultra-compact, high-efficiency power supply design for LED backlight lighting system
  • Hardware design of a high-density CPU sub-system based on NXP i.MX-6 System on a Chip (SoC). The system also includes multiple peripherals such as: USB, Ethernet, GNSS, WiFI/BT, 4G LTE, etc.
  • Post-layout simulations of high-speed mixed-signal circuits
  • Functional bring-up, tests and integration to deliver a successful product launch at CES
  • Cost effective FPGA design implementing Frame Rate Conversion (FRC) and video scaling to directly interface with T-CON (Timing Controller) module of a Tier-1 open-cell supplier
  • EMI/EMC Tests and characterization to ensure product will meet Canada/US and international requirements
Software architecture, design, test, and integration, including:
  • Board Support Package and device drivers (USB, SPI, I2C, Ethernet, HDMI, SW/FW upgrades, etc.)
  • Integration of Android 4.x, 5.x, 6.x, 7.x
  • End-to-end video path optimization to support H.264 1080p60 videos with no frame loss
  • Synchronization of audio and video within 1 video frame with either HDMI or Bluetooth speakers
  • Optimization of WiFi/BT coex performances.
  • Support for various non-standard HDMI resolutions
  • Upgrade of Widevine DRM from security level 3 to level 2
Additional Support
  • Principal consultant for technical due diligence during the strategic financial investment phase
  • Direct customer support to identify and resolve problems during product introduction. Visit and qualify tier-1 OEM suppliers for TFT glasses open-cell and T-CON modules.
Technology Used
  • Freescale/NXP i.MX-6
  • ARM TrustZone Architecture
  • Top tier supplier of TFT glass open cell (T-CON interface)
  • Xilinx FPGA (Series-7)
  • Wireless technologies: WiFi, Bluetooth, LTE, GNSS

The Result

Multiple successful product and technology demos resulted in multi-million dollars strategic partnership with top brands and suppliers. Initial deployments successfully field tested and model proven. Now moving forward with large deployments in public areas using top brands as key partners and ambassador.